The Del Webb Baby Boomer Survey polled 1,020 single, female U.S. adults ages 50-68. The survey was conducted online by Nielsen from December 1-8, 2014.
Since 1996, Del Webb has been surveying the 50+ demographic to better understand the attitudes and opinions of this generation. The diverse definitions of retirement reflect the diversity of the baby boomers and are evident in the variety of Del Webb community sizes, types and locations across the nation.
View previous Baby Boomer Survey Headlines.
Del Webb is the pioneer in active adult communities and America’s leading builder of new homes targeted to pre-retirement and retiring boomers. Del Webb builds consumer inspired homes and communities for active adults ages 55+ who want to continue to explore, grow and learn, socially, physically and intellectually as they look forward to retirement.